They think that the apple apps that were once google maps have been getting people lost, and routed to the correct spot. They are trying to figure out if this is true or not, if so they need to fix it.
http://cdn.thedailybeast.com/content/dailybeast/articles/2012/09/28/has-apple-maps-gotten-you-lost/_jcr_content/body/inlineimage.img.503.jpg/1348877509827.cached.jpg
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